Andrew approached me as the Toronto International Film Festival was gearing up. Looking for a “snappy little business card” that would set him apart from the sea of people in the industry. We very much liked the notion of working with the obsessive-chain-smoking-writer-locked-up-in-a-bell-tower-somewhere image. Ultimately, we wanted to create a little narrative in the card…and I really wanted to write on a bunch of matches. We both won.