Promotional materials for Toronto’s Molecular Gastronomy Restaurant, Colborne Lane, offered kitschy bottom-barrel sales jargon designed to contrast the stunningly designed space and elaborate dishes. As the impending global economic collapse struck, Colborne Lane keenly emphasize that they were playful, that they offered value, and that they were not at all stuffy, as Torontonians might expect from those “other” places. (You know who you are.)