Egg & Dart
Identity, Design & Direction
Egg and Dart is a brand new urban development company based in Toronto. Borrowing their name from the historical architectural detail, Egg and Dart aims to be a progressive, responsible and design-focused developer. They care about neighborhoods! The name also can be interpreted in relation to the larger philosophies the company is founded on, in short: research and understanding meets precision and intelligent practice. Or if you are the “math-y” type: Egg (incubation + consideration) x Dart (design + execution). They needed a robust identity that spoke to these attributes, while standing out from the competition.